Fractional
Marketing
Sawyer held the position as the Director of Marketing & Business Development for a multi-million dollar manufacturing company located in Knoxville, TN. After wrapping up her time with them, she saw the value of offering fractional marketing services to businesses.
Fractional marketing offers businesses access to experienced marketing expertise on a part-time or project basis. We can provide strategic guidance, execution, and support for marketing initiatives, tailored to specific needs and goals. It's a flexible and cost-effective solution without the overhead of full-time hires.
1
Strategic Marketing Planning
This service offers the development of comprehensive marketing strategies tailored to the client's objectives, target audience, and budget.
2
Campaign Development and Management
This service is designed to create and execute multi-channel marketing campaigns across various platforms such as social media, email, content marketing, and advertising. It involves crafting compelling messaging, designing creative assets, managing budgets, and monitoring campaign performance to optimize results.
3
Brand Positioning and Messaging
This service helps clients define their unique value proposition and brand identity to differentiate themselves in the market. By developing consistent messaging across all marketing channels businesses may effectively communicate the brand's story, values, and benefits to their target audience.
4
Performance Tracking
Analytics apply to the majority of the services we offer. We implement tracking tools and analytics platforms to measure the effectiveness of marketing efforts and help us adjust strategies when necessary.
